Why You Need To Check Product Reviews Before Buying A Product - What To Know

Mar 31 — 3 mins read
How Product Reviews Help Consumers Make Purchase Decisions

How Product Reviews Help Consumers Make Purchase Decisions

Product reviews can be a determining factor for many consumers when deciding whether or not to buy a business’s products. As someone who buys goods and services online, it’s important to consider how the products and services of a certain business will affect your quality of life. This is where product reviews come into play.

When it comes to purchasing a product or service, it all comes down to one thing––trust. Before customers buy something, they will usually want to ensure that the experience they’ll get is good, which is why product reviews are important to buyers. You get to experience the product through other people’s perspective, helping you make your purchase decisions.


How product reviews help consumers make purchase decisions

 For both online and brick and mortar customers, product reviews can greatly reduce anxiety and worries when contemplating a purchase. However, their importance is even more pronounced when you shop online. In physical stores, you can easily ask for a product sample so that you can examine what you’ll be getting beforehand. When you shop online, though, it can be difficult to assess the product through images alone.

Product reviews are testimonials from other consumers. By getting insight from their own experience in purchasing a certain product, you get a better idea of whether or not it is right for you. You can also avoid products and services that are of low quality by checking the common sentiments of people who previously purchased them. 

The great benefit of product reviews is that they’re not limited to a few people alone. This is unlike testimonials, which can be tailored by businesses as a part of their marketing strategy. This ensures that the vast majority of these reviewers are honest and more than willing to help their fellow consumers.


How many reviews should you expect?

When deciding on a purchase, most purchasers aren’t enticed to buy when they see a single review, no matter how high the quality of that review is. While the quality of reviews is important to gauge their legitimacy, most consumers actually rely on the number of reviews when making purchase decisions.

On average, people expect 112 reviews across age groups to really weigh out whether or not they should buy the product. Even after you feel confident in the number of reviews, it’s important to skim over the content to ensure you know what you’re getting.


Less information means less proof that the product is effective

 It may be obvious, but you need to keep in mind that when a product has fewer reviews that provide details about their product use, there are fewer people purchasing the product. Being critical in checking reviews significantly improves the quality you get from your purchases.

 There’s also a high chance that the product you’re looking to buy is poorly manufactured by a certain company versus its competitors. You need to do your best in weighing out all your options if you want to ensure that you’re getting your money’s worth, which is where product reviews come into the picture. 

Looking over reviews that give you specific information about another customer’s experience will show what the product is capable of doing.



Product reviews are invaluable tools that play a major part in the purchase process. If you haven’t made a habit of looking over reviews before checking out the items in your cart, it’s time to begin this practice today. Reviews are not only capable of letting you gauge the quality of the product, but also the value that you’re getting with the purchase.

After you’ve read consumer reviews and gone through the features of a product, you’ll be able to decide whether or not to buy. If the product or service is right for you, the next step is to seek discount codes so you can get it for less. That’s why Chums exists! 

Looking for reviews? We are a community of individuals finding and recommending not only new products and services but also referral codes! Check out our app and start saving money on your future purchases!

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